Our Story – UNFLTRD Luxury index

OUR JOURNEY

The journey of UNFLTRD began with a single bloom—a Rose, to be precise.

What started as a personal experiment—gently extracting the pure essence of rose petals—soon bloomed into a deeper calling. A quiet passion turned into an obsession with capturing the raw, unfiltered beauty of nature.

Our Founder's deep passion for capturing the raw beauty and complexity of nature’s finest blooms, served as the foundation for what would eventually become UNFLTRD.

It was in those quiet moments of discovery, surrounded by the alluring aromas, that we realized the profound power of fragrance — how it can evoke emotions, trigger memories, and transform the way we experience the world. This passion grew, and soon the desire to share this intimate connection with fragrance with a larger audience became inevitable.

Today, UNFLTRD is the culmination of that journey. We’ve taken the intimacy of floral extraction and transformed it into a modern olfactory experience—unrefined, sophisticated, and deeply personal.

We proudly are a modern fragrance house born from a love for unprocessed beauty, small-batch craft, and bold expression. No noise. No filters. Just perfumes that speak to the senses — and stay with you.

OUR VISION

Our vision is to redefine luxury by offering a collection of meticulously curated fragrances that embrace both elegance and individuality. Each scent in the UNFLTRD range is a carefully crafted masterpiece, formulated with the finest ingredients sourced from France and India.

As each nose is different in sensory perception, we have done innumerable samplings and taken thousands of feedback from real people on the scents that we have created, and we continue to brainstorm more such perfumes for the future in the same way.

At UNFLTRD, we believe that fragrance is personal—an invisible signature that leaves a lasting impression. That's why our approach to scent creation is guided by the desire to make every wearer feel confident, bold, and unapologetically themselves – in essence, their UNFLTRD self.

Our fragrances are not about following trends or adhering to conventions; instead, they celebrate authenticity and diversity, designed for those who live life on their terms.

A NOTE OF THANKS FOR OUR PATRONS

UNFLTRD is for the modern connoisseur of fragrances—those who seek more than just a perfume, but an experience, a story, a statement.

Our collections cater to a wide range of olfactory preferences, whether you desire something fresh and crisp, warm and spicy, or deep and sensual. No matter the occasion or mood, there is an UNFLTRD scent to perfectly complement your style and spirit.

To everyone who has brought UNFLTRD into their lives—Thank you. You chose more than a perfume. You chose to be UNFLTRD. Thank you for making us a part of your story.